EXP3 Files

Elevator Keys:

• Coca Cola Headquarters top floor to ground middle: O (down); P (up)
• Coca Cola Headquarters middle floor to bridge: K (down); L (up)
• Coca Cola Headquarters bridge to meeting place: N (down); M (up)
• Facebook Headquarters bridge to meeting place: U (down); I (up)

Link to Sketchup File:
http://sketchup.google.com/3dwarehouse/details?mid=aa8c3e5957fc0507748787df3c305522&prevstart=0


Link to Level Folder:
https://www.dropbox.com/home 
Email: z3415149@zmail.unsw.edu.au
Password: arch1101exp2

The Final EXP3

Power Mashup

The quotes and references from the three websites are highlighted in different colours. The writing in black are my own.

• Facebook: BLUE: http://www.heraldsun.com.au/business/companies/facebook-value-up-to-whopping-us104-billion/story-fndgp8b1-1226357438357
• Coca Cola: RED: http://www.forbes.com/sites/roberthof/2012/05/15/coca-colas-new-world-of-marketing-facebook-tv-sales/
• Take 2: YELLOW: http://www.marketwatch.com/story/take-two-interactive-software-inc-to-report-fourth-quarter-and-fiscal-year-2012-results-on-tuesday-may-22-2012-2012-04-24

36 Textures

2 Point Perspectives

1 Point Perspectives

FINAL ENVIRONMENT + MONUMENTS

The above image is of BIG's monument from the ground near the forest as the sun shines through the trees. As you can see I have placed the monument on a cliff face to increase their impact on the bystanders below. The textures that I have used here are the DARK and the MEDIUM.

The design is very simple, though prisms are taken out to create space, windows and forms. Much in the same way that BIG's "Pragmatic Utopianism" which combines logical thinking with creativity.

Their connection is seen through the vantage points where I have situated windows and frames to view the other monument. The two monuments talk to each other and face each other in conversation over the meeting space of the architects below in the lagoon area.

A vehicle is taken by Utzon and BIG to their respective monuments to meet in the central spot of the banks of the lagoon where they come together to discuss their works and ideas, to bridge the gap between old and new, logic and creativity.

Utzon's monument resembles one of his works that has characteristics of gigantic proportions and solidity. This solidity is tested against Utzon's other characteristic of raw and exposed structures in the columns in the monument. Each column is covered in a column of glass, to indicate both solidity and an exposure of structure. The design also incorporates platforms and base of which Utzon was very much fond of.

Textures used here were LIGHT and DARK.

Link to the Final Monuments on 3D Warehouse:

http://sketchup.google.com/3dwarehouse/details?mid=b5267cac4ba9ed2a592f01edc1b4aced&prevstart=0

Link to Level Folder:
https://www.dropbox.com/home
Email: z3415149@zmail.unsw.edu.au
Password: arch1101exp2

36 Textures

CHOSEN LIGHT:

This texture represents the structures of Utzon's architecture in a way that creates a playful pattern as well, thus is is also suitable to BIG's "Pragmatic Utopianism"






CHOSEN MEDIUM:

This texture is of simple geometrical lines and shapes that create a blooming pattern. Much like the ideas that spring forth from BIG's definition of design.

CHOSEN DARK: 

This is the darker texture of the light one above. It demonstrates the ordered creativity of BIG and how fluidity can be created using shapes, such as in Utzon's work.

Cry Engine Environment 1

Playing around with sketchup and Cry Engine 3 to create this environment and these monuments.

The pictures above are of the two monuments that I have created using the images from my sketch book (below) and I have chosen the meeting space to be the lagoon situated in the centre of the landscape. The cliffs surrounding the space create a very inclusive environment for the architects when they meet on the bays of the lagoon, as water itself is a symbol of healing, movement and creativity.

ELECTROLIQUID-AGGREGATION:

“Why still speak of the real and the virtual, the material and immaterial? Here these categories are not in opposition, or in some metaphysical disagreement, but more in an electroliquid aggregation, enforcing each other, as in a two part adhesive.”

Lars Spuybroek, [1998] Motor Geometry, Architectural Design, Vol 68 No 5/6, p5

Electroliquid-aggregation I think defines the connections and influences that one object has over another. That any two objects would have a relationship and we are able to make these connections tangible in using physical forms and creativity.

6 Paraline Projections

12 Axonometrics

 UTZON: 1
































UTZON: 2

UTZON: 3

B.I.G.: 1

 B.I.G.: 2

B.I.G.: 3

Concepts

JORN UTZON:

PLATFORM, BASE, RUINS

Utzon's work displays a very raw quality taken from the ruins with which he was heavily influenced by. His works therefore highlight these features of layers and platforms (as seen in Mayan ruins) and a very open structure. He demonstrates that he can create sweeping works of art such as Sydney's Opera House by using geometrical shapes and inspiration taken from nature.

His architecture also give a sense of steadiness and wholesomeness in the way he creates the private and public spaces of his buildings, and the way in which he frames the view using heavy structures.

B. I. G.:

PLAYFUL/PRAGMATIC UTOPIANISM

Bjarke Ingels Group have been trying to define their type of architecture which balances upon the steady lines of practical, logical structures, and limitless creativity.

The term "Pragmatic Utopianism" identifies their belief in that there is a way to pay attention to both of these criteria when designing beautiful works of architecture.

Their works are usually of simple geometrical shapes with twists that create amazing forms, again playing with the idea that these straightforward shapes can produce an inspiring artwork.

CryEngine Utzon & BIG

12 Axonometrics

 Jorn Utzon:

1. Platform, Base, Antiquity (1)

2. Modules, Nature, Organic (2)

3. Exposed Structure, Frame (5)

B.I.G.:

1. Yes is More, Entrepreneurial Spirit, Challenging Current Technology (3)

2. Building as a Landscape (4)

3. Subtraction, Addition (5)  

Design Studio: Exp1: Produced Video

This video combines the previous videos into one and is cut with slides showing the words that influenced and impacted the final design and its textures. The song used is "Daybreak" by Snow Patrol and I do not own this song.

Developed Model (FINAL VIDEOS)

Developed Model (FINAL)

I am quite happy with my final design. It is aesthetically pleasing and all the levels seem to work together cohesively as a unit.

The stairs to the Above Ground level reflects the "repeating" of Ai Weiwei, and also complements the overall structure of the Above Ground form. The material chosen for the stairs is one of my custom textures that lends to the idea of repetition and "permanence" (another word that I chose to describe Ai Weiwei's work)

The stairs going from Ground to the Under Ground Studio for Louise Bourgeois is very simple. Cantilever beams extrude from the oddly shaped wall to create bent and unique stairs. These features create the space that represents the artwork I chose from Louise Bourgeois which I described as "destitute" and "suspended". The material used for the form of the Underground Studio is another custom texture that represents "fabric", looking at the material of the artwork. 

This section shows the large interior spaces available to the artists and how the landscape comes into the design. The beams going across create an interesting design when the model is viewed from aerially. I have added stairs that come from the "ground" and into the gallery space which is floating over the landscape. It is textured with a custom texture which I feel relates to the nature and the landscape "organic". I also chose it because of the curved and natural form of the stairs and beams.